Livinginperu.com has posted an article about Peru’s new brand. According to the article, “The country brand, a project led by the Peru’s tourism ministry and promotional agency PromPeru, was developed by the British firm FutureBrand, which created Australia’s country brand in 2003.”
In the past, Peru has not made an effort (at least not a good one) to promote Peru and all that it has to offer. I guess the biggest complaint that I’ve heard from Peruvians is that when they travel around the world, particularly in the US, the questions they get asked can be a bit offensive – one example…”So you’re from Peru? So do you have a llama for a pet?”. Granted, that type of question is partly due to certain American’s stubbornness about the international world, but it can also be attributed to Peru’s lack of initiative to get the word out about it’s country and people.
So this is a good sign for Peru. Now, all it needs is a video in English.
