This is the second installment of a multi-post, evolving blog topic – lima billboards. In our first post we analyzed Moises and Lucho, whose more “physical” approach to catching attention came off as weird, bordering on creepy.
This week we’re analyzing one of my favorite billboard advertising strategies — the cardboard cut-out.
(1) Renzo al Congreso: Renzo decided to sport his favorite yellow polo and jeans for this one. Don’t worry about dressing up, you’ll only be on display on the busiest highway in Peru. I think my favorite part about this is the panda that is pointing at him (or giving us the universal symbol for #1).
(2) Julio Gago is famous in Lima for two reasons. The first is because he has incredible infomercials selling “can’t miss” deals on printers. The second is because of this picture in the Lima Lawyers archive. Now, if he wins his spot in congress, he’ll be famous for a third – having awesome cardboard cutouts of himself all over the country.
(3) Sandro is my favorite. He’s got two cut-outs, about 100 meters apart, and he’s doing my two favorite moves – the always reliable thumbs up, and the “read my shirt now!”… and he has performed them to perfection.
Please, read what’s on my shirt!
For installment number three… I have found what I think could be the greatest billboard of all time, so stay tuned.
